Allulose 0 Sugar

Understanding the trend

What is this trend?

The matters allege that products marketed as “0 Sugar,” “Zero Sugar,” or “Sugar Free” contain meaningful amounts of allulose, which plaintiffs characterize as a sugar under federal labeling rules. The cases are concentrated in packaged foods, beverages, cereal, bars, gummies, and hydration products.

What caused it

The recent filings repeatedly cite FDA nutrient-content labeling rules and the Seventh Circuit’s July 2026 Franco v. Chobani decision. Plaintiffs say the front-of-pack zero-sugar message creates a misleading net impression, supports a price premium, and is not cured by the ingredient or Nutrition Facts panel.

Practices driving the lawsuits

• Front-label “0g Sugar,” “Zero Sugar,” “Zero Added Sugar,” or “Sugar Free” claims on products containing allulose.
• Health-forward, keto, or guilt-free positioning that allegedly amplifies the zero-sugar message.
• Ingredient-panel disclosures that plaintiffs say do not reconcile with the front-label representation.
• Nationwide and state consumer-protection claims seeking restitution, damages, corrective labeling, and injunctions.